MialliesCalmer systems for loud businesses

Why Do Customers Keep Asking The Same Question?

If the same question keeps landing in your inbox and DMs, the answer is missing or hard to find. Here's how to find the gap and write the answer once.

DIY ItPrompt

When the same question keeps turning up — "when will it ship?", "will it fit?", "can I send it back?" — it usually means the answer is missing, hard to find, or not quite reassuring yet.

The good news: your inbox has already done the research. The questions people ask are the list of answers your site needs.

The shape of it

Grab the questions you keep getting — emails, DMs, comments, wherever. Ten is plenty. The prompt reads your FAQ, shipping and returns pages itself, matches them up, finds what's missing or unclear, and writes the answers so you can paste them straight onto your site.

Before you paste anything into an AI, take out customer names, emails, addresses and order numbers. You only need the question.

Paste this into your fav AI

I run a small online shop: [yourstore.com]

Keep it plain — no jargon, and if a techy word is unavoidable, explain it.

Here are questions customers keep asking me (names and details removed):
[PASTE THE QUESTIONS]

1. Open my website and read my FAQ, shipping and returns pages, and one product page.
2. Group the questions into themes and tell me which come up most.
3. For each theme: is the answer missing, hard to find, or there but not reassuring enough?
4. Write the answer for each one, ready to paste onto my site — short, friendly, easy to read on a phone, in my voice.
5. Tell me where on my site each answer should go so people see it before they need to ask.

Only use facts from my site. If you need a fact that isn't there (like how long shipping takes), leave a [BRACKET]. If you can't open my site, say so and I'll paste the pages in — don't guess.

Copies only the prompt text above.

Where it goes sideways

Putting the answer in one place only. If people ask about shipping while looking at a product, the answer needs to be on the product page, not just tucked in the FAQ. Put the answer where the question happens.

Rather we did it? That's our FAQ + your store's chatbot job: we write your FAQ and set up your chatbot to answer customers from it. Tell us your budget and we'll make it work. It's a one-off setup: you look after it from there. Fix It

Rather it was looked after for you? AI-CAN answers your customers from your own site, any hour — and we keep it running and up to date.

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