Your Products Are Invisible To Google Shopping (And AI)

When someone asks an AI "find me a soy candle under $40 that ships to NZ", the AI can only suggest stores whose products it can read as products — with a name, a price, and whether it's in stock.

That machine-readable version of your product is called structured data. Most stores technically have some. The problem is it's usually incomplete — it says "this is a product" but leaves out the two fields that actually matter: price and availability.

Without those, you're not eligible for Google's rich product results, and you're a shrug to an AI shopping assistant. The sale goes to the store the AI can quote a price for.

How to check it

Paste your product page URL into Google's Rich Results Test (search that name) and look at whether "Product" shows up with price and availability, or with warnings.

Paste this into your fav AI

Act like an ecommerce SEO who knows Google's structured data rules.

Here is the HTML of my product page:

[PASTE VIEW-SOURCE HTML]

1. Do I have Product structured data (JSON-LD)?
2. Does it include price, priceCurrency, and availability? Which are missing?
3. In plain steps, how does a non-developer add the missing fields on a typical store setup?

This is a fiddly, one-time technical fix that pays off every time someone searches. It's a classic Fix It job if you'd rather not touch the code.